Classic TV Sponsors & Ads

Name:

Date:

Instructions: In the early days of TV, shows were often named after their sponsors. How well do you remember the commercial side of classic television?

1.
Which oil company sponsored 'Texaco Star Theater' starring Milton Berle?
A
Esso
B
Shell
C
Texaco
D
Gulf
2.
Which cigarette brand was the original sponsor of 'I Love Lucy'?
A
Lucky Strike
B
Chesterfield
C
Philip Morris
D
Camel
3.
Which food company sponsored 'Kraft Television Theatre' for over a decade?
A
General Foods
B
Kraft Foods
C
Heinz
D
Nabisco
4.
On early TV, the Timex watch company became famous for ads featuring what tagline?
A
'Timex: built to last'
B
'Takes a licking and keeps on ticking'
C
'The watch that never stops'
D
'Time flies with Timex'
5.
Which appliance company sponsored 'General Electric Theater' hosted by Ronald Reagan?
A
Philco
B
RCA
C
General Electric
D
Westinghouse
6.
The animated characters Fred and Wilma Flintstone famously advertised which cigarette brand?
A
Winston
B
Lucky Strike
C
Camel
D
Marlboro
7.
Which soap brand was so associated with daytime dramas that the entire genre was named after it?
A
Palmolive
B
Procter & Gamble soaps
C
Dove
D
Ivory
8.
Which automotive company sponsored Dinah Shore's variety show, inspiring her famous sign-off song?
A
Buick
B
Ford
C
Chevrolet
D
Chrysler
9.
Dinah Shore's famous closing song for Chevrolet included which lyric?
A
'Drive your Chevrolet through the USA'
B
'See the USA in your Chevrolet'
C
'Chevrolet, the heartbeat of America'
D
'Take the wheel of a Chevrolet'
10.
Which steel company sponsored a prestigious dramatic anthology series in the 1950s?
A
U.S. Steel
B
Carnegie Steel
C
Republic Steel
D
Bethlehem Steel
11.
In early television, what was it common for show hosts and actors to do during commercial breaks?
A
Personally deliver the sponsor's commercial
B
Play music
C
Show cartoons
D
Leave the stage
12.
Which tobacco company's dancing cigarette pack was a memorable early TV commercial character?
A
Chesterfield
B
Old Gold
C
Lucky Strike
D
Camel
13.
Which cereal mascot debuted in TV commercials in 1958 and told kids they were 'Gr-r-reat!'?
A
Toucan Sam
B
Snap, Crackle, and Pop
C
Cap'n Crunch
D
Tony the Tiger
14.
In what year did Congress ban cigarette advertising on television?
A
1972
B
1970
C
1968
D
1965
15.
Which company's 'living color' peacock logo became synonymous with color television?
A
CBS
B
ABC
C
DuMont
D
NBC/RCA

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