What's the Slogan? Famous Ad Taglines Quiz
Instructions: From catchy jingles to unforgettable one-liners, see how many of America's most iconic advertising slogans you can match to their brand — these classics from the 1950s through the 1990s are burned into the memory of anyone who watched television during those golden decades.
- 1.
Which fast-food restaurant made the slogan "Where's the beef?" famous in 1984?
AMcDonald'sBWendy'sCBurger KingDHardee's - 2.
Which athletic brand first used the now-legendary slogan "Just Do It" in 1988?
ANikeBReebokCAdidasDConverse - 3.
Which candy brand famously promised it "Melts in Your Mouth, Not in Your Hands"?
AReese's PiecesBHershey's KissesCM&MsDSkittles - 4.
The enduring tagline "A Diamond Is Forever," first coined in 1947, belongs to which company?
ATiffany & Co.BZales JewelersCKay JewelersDDe Beers - 5.
Which breakfast cereal is famous for its "Snap, Crackle, Pop" advertising slogan?
ACorn FlakesBRice KrispiesCFrosted FlakesDCap'n Crunch - 6.
Which coffee brand has long claimed its product is "Good to the Last Drop"?
AMaxwell HouseBFolgersCSankaDNescafé - 7.
The jingle "Plop, Plop, Fizz, Fizz, Oh What a Relief It Is" was the signature ad for which product?
APepto-BismolBBromo-SeltzerCAlka-SeltzerDTums - 8.
Which breakfast cereal carries the proud title "The Breakfast of Champions" on its box?
ACheeriosBCorn FlakesCTotalDWheaties - 9.
Which insurance company's long-running jingle sings, "Like a good neighbor, [brand] is there"?
AAllstateBState FarmCNationwideDProgressive - 10.
Which insurance company has reassured customers since 1950 that "You're in Good Hands"?
AAllstateBState FarmCGeicoDTravelers - 11.
The classic advertising slogan "Fly the Friendly Skies" was created for which airline?
AAmerican AirlinesBDelta Air LinesCUnited AirlinesDTWA - 12.
The TV character Mr. Whipple told shoppers "Please Don't Squeeze the ___" for which toilet paper brand?
AScottBAngel SoftCCottonelleDCharmin - 13.
The famous 1989 TV catchphrase "I've Fallen and I Can't Get Up" was used to advertise what kind of product?
AA life insurance policyBA home security systemCA personal emergency response systemDA senior health care plan - 14.
Which car rental company used the honest 1962 slogan "We Try Harder" to celebrate being number two in their industry?
AHertzBAvisCNationalDBudget - 15.
Which fast-food chain urged customers to "Have It Your Way" in its memorable 1974 advertising campaign?
ABurger KingBMcDonald'sCWendy'sDJack in the Box
Answer Key
Wendy's launched this slogan in 1984, featuring elderly actress Clara Peller angrily demanding more meat in a competitor's tiny burger — the phrase instantly became a national catchphrase and even appeared in that year's presidential campaign.
Nike debuted "Just Do It" in 1988 in a campaign created by the Wieden+Kennedy advertising agency — it quickly became one of the most recognized slogans in the world and helped Nike become the dominant athletic brand of the 1990s.
M&Ms began using this slogan in 1954 to highlight the candy-shell coating that keeps chocolate from melting in your palm — a feature originally developed during World War II so soldiers could carry chocolate without it making a mess.
De Beers introduced "A Diamond Is Forever" in 1947, and Advertising Age magazine later named it the top advertising slogan of the entire 20th century — the campaign is widely credited with making diamond engagement rings a universal tradition.
Kellogg's Rice Krispies introduced "Snap, Crackle, Pop" in the 1930s to describe the sounds the cereal makes when milk is poured over it — the three elfin mascots of those same names were soon created to appear in the advertising.
Maxwell House has used "Good to the Last Drop" since the early 1900s — according to a popular legend, President Theodore Roosevelt praised the coffee with those very words during a 1907 visit to Nashville, though historians consider the story likely apocryphal.
Alka-Seltzer made this jingle famous in a memorable 1970s campaign — advertising lore holds that by showing two tablets being dropped into water instead of one, the campaign effectively doubled the amount of product customers used per dose.
Wheaties, made by General Mills, has carried "The Breakfast of Champions" slogan since 1933 and has become famous for featuring sports legends on its packaging — baseball great Lou Gehrig was among the first athletes to appear on the box.
State Farm's "Like a Good Neighbor" jingle has been the company's signature tune since 1971 — it was composed by a young Barry Manilow before he became one of the biggest pop stars of the 1970s.
Allstate has used "You're in Good Hands with Allstate" since 1950. The line is credited to Allstate sales executive Davis W. Ellis, who is said to have been inspired by reassuring words that his sick child was "in good hands" with the doctor — it grew into one of the longest-running slogans in American advertising, paired with the company's familiar cupped-hands logo.
United Airlines introduced "Fly the Friendly Skies of United" in 1965, created by the Leo Burnett advertising agency — the phrase became so closely tied to United that it remained part of the company's identity for decades.
The fussy grocer Mr. Whipple, played by actor Dick Wilson, squeezed Charmin himself while telling customers not to — the campaigns ran from 1964 to 1985, making Mr. Whipple one of the most recognized characters in the history of American television advertising.
The line came from a 1989 LifeCall television commercial for a wearable button that seniors could press to summon help in an emergency — the phrase became so widely recognized that it entered everyday American conversation as a humorous catchphrase.
Avis launched "We Try Harder" in 1962 by openly admitting they were the number-two car rental company — a remarkably candid strategy devised by the Doyle Dane Bernbach agency that turned Avis's underdog status into a charming competitive advantage.
Burger King introduced "Have It Your Way" in 1974 to emphasize that customers could customize their burgers with any combination of toppings — a direct dig at McDonald's, whose efficient assembly-line approach made special orders difficult at the time.