What's the Slogan? Famous Ad Taglines Quiz

About What's the Slogan? Famous Ad Taglines Quiz

Give your memory a workout with What's the Slogan? Famous Ad Taglines Quiz: 15 multiple-choice questions aimed at mixed difficulty, free to play right in your browser. From catchy jingles to unforgettable one-liners, see how many of America's most iconic advertising slogans you can match to their brand — these classics from the 1950s through the 1990s are burned into the memory of anyone who watched television during those golden decades. Expect to spend about 7 minutes; every question comes with an explanation, so you learn something even when you miss.

A few sample questions

1. 1. Which fast-food restaurant made the slogan "Where's the beef?" famous in 1984?

   Answer: Wendy's

   Wendy's launched this slogan in 1984, featuring elderly actress Clara Peller angrily demanding more meat in a competitor's tiny burger — the phrase instantly became a national catchphrase and even appeared in that year's presidential campaign.

2. 2. Which athletic brand first used the now-legendary slogan "Just Do It" in 1988?

   Answer: Nike

   Nike debuted "Just Do It" in 1988 in a campaign created by the Wieden+Kennedy advertising agency — it quickly became one of the most recognized slogans in the world and helped Nike become the dominant athletic brand of the 1990s.

3. 3. Which candy brand famously promised it "Melts in Your Mouth, Not in Your Hands"?

   Answer: M&Ms

   M&Ms began using this slogan in 1954 to highlight the candy-shell coating that keeps chocolate from melting in your palm — a feature originally developed during World War II so soldiers could carry chocolate without it making a mess.

4. 4. The enduring tagline "A Diamond Is Forever," first coined in 1947, belongs to which company?

   Answer: De Beers

   De Beers introduced "A Diamond Is Forever" in 1947, and Advertising Age magazine later named it the top advertising slogan of the entire 20th century — the campaign is widely credited with making diamond engagement rings a universal tradition.

5. 5. Which breakfast cereal is famous for its "Snap, Crackle, Pop" advertising slogan?

   Answer: Rice Krispies

   Kellogg's Rice Krispies introduced "Snap, Crackle, Pop" in the 1930s to describe the sounds the cereal makes when milk is poured over it — the three elfin mascots of those same names were soon created to appear in the advertising.

Things you'll learn along the way

• ✓Maxwell House has used "Good to the Last Drop" since the early 1900s — according to a popular legend, President Theodore Roosevelt praised the coffee with those very words during a 1907 visit to Nashville, though historians consider the story likely apocryphal.
• ✓Alka-Seltzer made this jingle famous in a memorable 1970s campaign — advertising lore holds that by showing two tablets being dropped into water instead of one, the campaign effectively doubled the amount of product customers used per dose.
• ✓Wheaties, made by General Mills, has carried "The Breakfast of Champions" slogan since 1933 and has become famous for featuring sports legends on its packaging — baseball great Lou Gehrig was among the first athletes to appear on the box.